Vision & Mission
“Success is in the Doing”
Vision
Eliminate “Ageism” in our society.
(Footnote- “Ageism”- The negative comments of stereotyping of the Older Adult as frail, inactive & not valuable to the rest of society).
Mission
To promote healthy, active lives for all older adults
Goals
1. Prevention of Functional Loss
– by increasing older adults health and fitness reserves thereby preventing;
a. Premature disability
b. Functional dependency
2. Promote Active Aging
– Process of optimizing opportunities for physical, social and emotional/mental 
well being so the older adult is an active, productive, independent and valuable member of our community.
Target Group
Men over 50 who are either;
1. Physically Independent
– Live independently but have low health and fitness reserves.
– Have not been physically active and feel “out of shape”.
2. Physically Fit
– Exercise at least 2 x’s per week for their health, enjoyment and wellbeing.
– Have high health and fitness reserves.
3. Physically Elite
– Train on almost a daily basis and either compete in sporting event (senior or otherwise) or work in a physically demanding job.
“If we are not careful, we could actually live until we die”.